5 Strategies For Outperforming in YouTube Views

Whether you’re an OG YouTuber or new to the platform, there are always ways to outperform your competition in YouTube views. But what strategies work best in YouTube’s ever-changing landscape? We’ve pulled together 5 tips to help you elevate your video views.

YouTube is looking to keep users on the platform, so videos that get repeated views are prioritized in search rankings and in the recommendations section. That’s why it’s important to focus on creating content that your audience wants to watch again. This can be accomplished by responding to viewer comments, conducting polls, and hosting live events with your community. Investing in your community helps to build brand loyalty, which leads to repeat viewership and increased discoverability on YouTube.

Audience retention is a key metric because it shows YouTube that your videos are engaging for viewers. YouTube prioritizes videos with high audience retention in search results and in the recommendations section, so making sure your video’s topic is interesting and relevant to your audiences can improve its ranking. It can also be a good indicator of which videos are performing well and which ones are struggling, helping you to improve future content.

The Traffic Sources Report in YouTube Studio shows you the traffic sources for your videos, including how often your thumbnails appear as a recommendation or on the homepage or search results. You can then use this data to prioritize the types of content you create and where to promote it, as well as what topics resonate with your audience. Strategies for outperforming in YouTube views